A question sellers ask

Are my campaigns stealing from each other?

“Even when I set an 'exact' product match for targeting, Amazon is still allocating my PPC budget to related keywords.”an Amazon seller, Seller Central forums, 2024
“You have to add the keywords that are appearing in the search terms as negative match at the campaign level.”a seller's reply, Seller Central forums, 2024
“ASIN Targeting ads aren't just targeting ASINs anymore.”a PPC manager on X, 2024

What the app does about it

In your own numbers

A self-bidding check on every product-targeting campaign: how much of its spend went to typed searches instead of product pages, over the last two weeks of data. When the share is large, one line in your inbox names the campaign, the dollars, and the three biggest searches.
The lever on the line, not a guess: lower that campaign's ASIN bids until the searches stop, and leave the searches to the keyword campaigns you built for them.
A search that converted inside the ASIN campaign is named as demand with no keyword behind it. The app says add it to the keyword campaign first, before any negative.
The honest half: Amazon shows one of your ads per search, so you never pay twice. What you lose is the price and the control, and the keyword campaign's numbers go quiet while the ASIN campaign's look better than they are.

Start here

What the free audit shows you for this

The audit reads one search term report, and that is the report this shows up in: a product-targeting row whose search term is words instead of an ASIN. The audit lists the spend that bought nothing, by search term, with the dollars on each. The check that measures the share per campaign and names the lever comes with the Upload Plan.

Show me where the money went

One report file you export yourself. No call, no seat in your Seller Central, nothing connected, nothing changed. The first batch stays yours to read, forever.

The other questions

Which one is yours next?

Sales went up. Where did the profit go? I pay an agency. Is their work in my numbers? Which of my products are paying for the others? Amazon suggests a bid. What should I actually pay? ACOS looks fine. Why is there less cash than last quarter? I'm getting clicks. Why no sales? Do I keep this product, or cut it? How much of this do I really have to do every week? Is this strategy working, or does it just need more time? What did Amazon change this month that costs me money? Can software read my account without me losing control of it?