One funnel, walked in order. Then a short list every morning.
You do not need to know PPC. The app asks for what it needs, shows you what is already running, fixes what is bleeding, and builds what is missing. Every step waits for you.
Seven steps, top to bottom
- Get fresh data. On the Direct Plan the app pulls everything itself every night. On the Upload Plan you drop the report files and each line turns green as it lands.
- Confirm your product groups. Tell the app which products belong together, for example every holster that fits one gun model. Grouping is what stops your own products from bidding against each other.
- See what is already running. A read-only look at every group: which products are advertised, which are dark. Nothing changes here.
- Fix self-competition and bleeders. Campaigns chasing the same products, and campaigns that spend with no orders past their learning window. Each pause needs your tick and a confirm.
- Launch what is missing. One discovery campaign per group at a bid the numbers support, held back if the product is out of stock.
- Seed keywords. Exact-match campaigns from the searches that already convert for you, with the words your title can honestly back.
- The build plan. What to build, at what bid, and why, on one page you can act on or hand to someone else.
Do Now is where you live
The app ranks what is worth doing by the dollars at stake: a bid to lower, a search term to negate, a converting search to promote into its own campaign, a budget to trim. Each line carries its reason and its numbers.
You tick the ones you agree with. On the Direct Plan the app applies them after you confirm. On the Upload Plan it gives you the exact change to make in Campaign Manager.
What was done is remembered. A change the app made last week is not proposed again this week, and a change you declined stays declined until the evidence moves.
Why a better picture can beat a bigger budget
Say 100,000 shoppers see your product this month. At a 1% click rate that is 1,000 visitors. Double the click rate and you have 2,000 visitors without buying one more impression. Lift how many of them buy, and the gains multiply.
The app measures your click rate and conversion against the market on the very same searches, so you know whether the leak is the click or the cart before you spend a dollar on either. Direct Plan (API) only
Units Amazon lost, found while you can still claim them Direct Plan (API) only
You send a shipment to Amazon. Amazon counts in fewer units than you shipped, closes the shipment, and says nothing. You have 60 days to file a claim. After that the money is gone.
Every night the app checks each closed shipment against what Amazon received and against every reimbursement Amazon has already paid. Units Amazon counted in under a sibling listing in the same shipment are taken off first, so what is left is a real shortfall and not a raw count.
The same check runs in two more places money goes missing: units Amazon loses or damages inside its own warehouses, net of the ones it later finds, and units refunded to a customer that never came back. Each is set against what Amazon has already paid before it is shown to you.
You file the case in Seller Central. The app never files for you. Enter the case number and the row goes quiet until Amazon pays, then closes on its own.
When Amazon does pay, it pays its own estimate of what the unit cost you until you tell it otherwise, and the estimate runs low: the first live case paid a $21 holster at $13.40. Download Amazon's manufacturing-cost file, drop it on the page, and the app fills it with the product costs you already entered, only where Amazon's figure is under yours. Upload it back and every claim after that pays your cost. This part works on the Upload Plan too.
- Green: file now. Unpaid and inside the claim window. The row lists the products, the units and what Amazon asks for.
- Yellow: time running out. Fourteen days or fewer left. Your inbox flags it as urgent.
- Red: claim time expired. Listed so the count is honest. The app does not ask you about it again.
- Not worth a case? Set a minimum dollar figure once, and anything under it never asks.
Start with the free audit. Then upload your reports, or let the app work with Amazon directly
Free Audit Start here
Not a subscription. You upload one report file and the app returns what your ads spent with nothing to show for it, by search term.
One batch, free, and yours to read forever.
Upload Plan Available now
You upload your reports each month. The app reads them and tells you what to do. You make the changes in Seller Central yourself. The plan every seller starts on until the Direct Plan opens.
No Amazon connection. Nothing on our side can reach your account.
Direct Plan (API) Coming soon
You authorize the app once, on Amazon's own screen. The app gets your data every night, and you apply its recommendations with one click, each one confirmed by you first.
Every change is logged. You can disconnect at any time from your own Seller Central. Opens to every seller once Amazon approves our public app listing; start on the Upload Plan and your data carries over.