PCPPC Command Center
A question sellers ask

Amazon suggests a bid. What should I actually pay?

  • “Do you just bid what Amazon recommends?”an Amazon seller, 2026
  • “Amazon shows very high suggested bids.”an Amazon seller, 2026
  • “Raise your bid and you may just give Amazon more margin without any real benefit.”an Amazon seller, 2026
What the app does about it

In your own numbers

  • Every night the app reads Amazon's suggested bid and range for every keyword and target, and stores it beside the bid you have in force and the price you actually paid per click. Direct Plan (API) only
  • Bids set from your own search terms and what they earned, never from the suggestion box. Winning terms are promoted to exact match at the price they proved.
  • The first read on our own account, Oct 8 2026, covering through Oct 6: Amazon suggested a median $0.66 a click on 266 targets; the bids in force were a median $0.50; the price paid was a median $0.46. One keyword, a Springfield Hellcat holster term: Amazon suggested $3.04, we paid $0.71.
  • The honest half of that: a bid far under the suggestion also buys fewer impressions. The app shows the paid price with the orders it bought, never the price alone.
Start here

What the free audit shows you for this

The audit shows what last month's clicks cost and which of them bought nothing. The suggested-bid comparison itself needs the Direct Plan, where the app reads Amazon's suggestions every night and keeps them beside your own numbers.

Show me where the money went

One report file you export yourself. No call, no seat in your Seller Central, nothing connected, nothing changed. The first batch stays yours to read, forever.

The other questions

Which one is yours next?

Sales went up. Where did the profit go? I pay an agency. Is their work in my numbers? Which of my products are paying for the others? ACOS looks fine. Why is there less cash than last quarter? I'm getting clicks. Why no sales? Do I keep this product, or cut it? How much of this do I really have to do every week? Is this strategy working, or does it just need more time? What did Amazon change this month that costs me money? Can software read my account without me losing control of it? Are my campaigns stealing from each other?